First, the stats:
Final medal standing for South Korea: 9th overall
- Gold: 13
- Silver: 8
- Bronze: 7
As you may or may not already be aware, South Korea's goal for the London Olympics was 10, 10... aka 10th in overall standings and 10 gold medals. They managed to surpass both of their goals. Now, why is this relevant to a blog on Korean popular culture? Because it is significant in understanding national identity. Countries have a rare opportunity every couple of years to compete against each other in a variety of different sports. While some question the intensity of nationalism in international sports competition, and there are controversies, human rights issues, ect, the world comes to a halt in those days. Variety shows don't air new episodes. Viewers stay up till the wee hours in the morning to watch soccer matches and events live. Singers, actors, comedians all comment, congratulate, support on SNS, twitter, ect. Everyone gathers in support of their athletes. And this is not only limited to South Korean media. Just take a look at the number of American celebrities who tweeted about Gabrielle Douglas. or Missy Franklin. Athletes become overnight stars. In “Political Communities:
the Nation”, Max Weber (1978) suggests the feeling of “national sentiment” and
affiliation to a nation is significant to national identity. In a more narrow context, we may feel affiliated to a particular sports team due to location, college, or familial attachment.