SM v. YG v. JYP

Our guest lecturer today spoke about the differences between SM, YG, and JYP today. Not only the differences in the idol groups, but also the strategies and visions of the businesses themselves. This relates to what we talked about in class about the music entertainment companies (and I called them businesses intentionally) are businesses trying to make money so they can produce more stars and earn profit (which is, in part, where CFs and variety shows, exposure, ect all come in). A star-making/money-making business, not necessarily musicians or even singers. Also, we learned that the first interest of the beginnings of the Kpop Hallyu Wave was actually unintentional, but later became intentional in the way marketing and business strategies led.

So, I am curious to know (after what you learned, knowing their target audience/vision/goal for the group) Who is your favorite group/entertainment company and why? Or what strikes you as interesting in vision statements? You don't necessarily have to like the idol groups that are in the entertainment company. How do these music businesses view the market differently? Which (in your opinion) will lead to "success" or accomplishing their vision statement?

Just to give some more examples, below are groups from specific companies and youtube clips of music videos or performances.
What are the differences (I know we briefly talked about this in class, but go more in depth)? I will post one boy group and one girl group and one solo singer that you can compare, but try to put a variety of types of performances. How are their approaches difference? Or are they similar? Do they market to different audiences?
If you already know which singer is associated with which company, this will make it harder for you to overcome your bias, but take a look and look for similarities and differences in accordance to what we talked about. Also, what about the smaller companies? I added some other groups as well, where do they add into the mix of these major companies? How much English language is included? There are some groups who are not associated with SM, YG, or JYP who are very popular in Kpop and expanding to Japan due to their popularity. (Hopefully these clips work & don't freeze up your computers)

Boy groups: 

 

Girl groups: 

   

Solo artists: (I chose only from SM, YG, JYP specifically the people who came to America and after their return to Korea)

 

Again, I want you to analyze it within the context of what we learned today in class. Even, contextualize why you might like a specific group using a position (which would include your opinion, rationale and an example). Why do you like or dislike certain companies? Is it because of marketing strategy or loyalty to a specific company? Is it marketed that way... nowadays with SMTown, YGFamily, and JYPNation?