눕지 마 (Don't lay down), 만지지 마 (Don't touch), 열지 마 (Don't open): Sexy concept part 2

Just thought I would post a brief snippet about this video (posted below).

As I discussed in a previous post, there appears to be increasing restrictions on sexy concepts. The video calls this "걸그룹 3대 금기 몸짓" essentially 3 types of gestures girls groups are not permitted to do, which is listed in the title of this blog post.

1. Don't lay down
2. Don't touch
3. Don't open

If you watch the actual video, you can see it is in reference to specific girl groups and their choreography. Sexy girl concepts have been significantly increasing recently, and sometimes it seems like the groups are trying to be more provocative than the previous groups / concepts to get some attention.

Is bad press good press? Why the influx of sexy concepts and do they always work? And why risk such provocative choreography that has a strong chance of getting rejected?

The video also talks (briefly) about the perspective from the artist. Apparently, they check artists before the artists go on the stage, to ensure they are wearing undergarments like boy shorts underneath. But the artists are complaining about the situation. Producers are "requesting" (or requiring) the artists to come to the dry rehearsal in full costume, which means going to the salon/getting ready at 3 a.m.

Note though, that again the focus is all on the women. Do sexy concepts work, but if they do, at what cost? Just to note as well, in the television show itself, there is only one woman in the panel discussing the issue.

The group they focused on, the music video that got the most 화제 (discussed) was Stella. But they make an interesting point in their commentary: you remember Stella's music video, but you don't remember the music. The focus is all on the music video visually. I'll leave it up to your prerogative to search and find the video if you wish to see it in it's entirety.

Also some more food for thought on this concept. Initially, part of the reason why Hallyu became globally popular (particularly in East, South, and Central Asia) through Korean dramas was because it was well-done entertainment but the provocativeness of the U.S. entertainment in music and television shows. More familial, more conservative than American music and television. What does this mean, if anything, for the Hallyu wave? Personally, I don't think a whole lot, particularly because the focus is more on the music programs than the music videos themselves - and if they are going to restrict the choreography and outfits on those programs.