Tuesday, February 22, 2011

CF example of language

I know we talked about language in variety shows in the past, and I actually saw this CF commercial a long time ago, but it struck me again and so I decided to post on it this time. Hopefully the link works. The person in the video is Victoria, leader of SM entertainment Kpop group f(x). Victoria is Chinese.  Note as she starts the commercial saying "umma", which means mom in Korean before speaking in (sorry if this is wrong) Mandarin. Do you think this is how she really talks to her mom on the phone? Also, even at the end she says "bye bye" adding an English language factor. You can even note the way that she acts really cutesy while she is on the phone, despite the fact that she is trying to be upset. 

Why do you think the advertisement had her speak in her native language? And even look at some of the comments, noting that it was nice to hear her "speak Chinese for once". Even though Victoria is Chinese, she rarely speaks Mandarin on television or CFs. I am actually unaware if this advertisement was used in China or not, but if it didn't, what does this mean? 

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